The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná
This study aimed to identify the brand authenticity of cooperatives known in Paraná and its prominent dimensions, based on consumer assessment, with a measure of cognitive and behavioral authenticity proposed by Kososki (2015). Twenty-one brands of agroindustrial food-producing cooperatives were use...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Maria
2022-05-01
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| Series: | Revista de Gestão e Organizações Cooperativas |
| Subjects: | |
| Online Access: | https://periodicos.ufsm.br/rgc/article/view/28743 |