The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná
This study aimed to identify the brand authenticity of cooperatives known in Paraná and its prominent dimensions, based on consumer assessment, with a measure of cognitive and behavioral authenticity proposed by Kososki (2015). Twenty-one brands of agroindustrial food-producing cooperatives were use...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Maria
2022-05-01
|
| Series: | Revista de Gestão e Organizações Cooperativas |
| Subjects: | |
| Online Access: | https://periodicos.ufsm.br/rgc/article/view/28743 |
| _version_ | 1818475661127319552 |
|---|---|
| author | Ronaldo Jose Seramim Marcio Nakayama Miura |
| author_facet | Ronaldo Jose Seramim Marcio Nakayama Miura |
| author_sort | Ronaldo Jose Seramim |
| collection | DOAJ |
| description | This study aimed to identify the brand authenticity of cooperatives known in Paraná and its prominent dimensions, based on consumer assessment, with a measure of cognitive and behavioral authenticity proposed by Kososki (2015). Twenty-one brands of agroindustrial food-producing cooperatives were used, linked to the Organization of Cooperatives of Paraná (OCEPAR). The method is characterized as descriptive, with a quantitative and qualitative approach, through the application of 388 questionnaires by Google Forms, from 9000 links randomly distributed between February and March 2016. The results showed the prominent dimensions of the cooperatives surveyed, quality, origin, simplicity and essence. In addition, there was a rise of the tradition dimension in the context of cooperatives, whose size was not used in the final scale of Kososki (2015). It was concluded that cooperatives have a strong influence on the lives of external and internal consumers, in reference to quality products and presence in the daily lives of people, at the regional level |
| first_indexed | 2024-12-10T09:15:36Z |
| format | Article |
| id | doaj.art-7f85d648a77a43f193ca4876a56aec80 |
| institution | Directory Open Access Journal |
| issn | 2446-7103 2359-0432 |
| language | Portuguese |
| last_indexed | 2024-12-10T09:15:36Z |
| publishDate | 2022-05-01 |
| publisher | Universidade Federal de Santa Maria |
| record_format | Article |
| series | Revista de Gestão e Organizações Cooperativas |
| spelling | doaj.art-7f85d648a77a43f193ca4876a56aec802022-12-22T01:54:53ZporUniversidade Federal de Santa MariaRevista de Gestão e Organizações Cooperativas2446-71032359-04322022-05-015914716210.5902/235904322874360257The Authenticity Of Brand And The Agroindustrial Cooperatives Of ParanáRonaldo Jose Seramim0https://orcid.org/0000-0003-1548-686XMarcio Nakayama Miura1https://orcid.org/0000-0003-1188-1889UNIOESTE - Universidade Estadual do Oeste do Paraná / Mestre em Administração.UNIOESTE - Universidade Estadual do Oeste do Paraná / Professor Adjunto do Curso de Administração e Permanente do PPGA/MPA - Programa de Pós-graduação em Administração/Mestrado Profissional em Administração.This study aimed to identify the brand authenticity of cooperatives known in Paraná and its prominent dimensions, based on consumer assessment, with a measure of cognitive and behavioral authenticity proposed by Kososki (2015). Twenty-one brands of agroindustrial food-producing cooperatives were used, linked to the Organization of Cooperatives of Paraná (OCEPAR). The method is characterized as descriptive, with a quantitative and qualitative approach, through the application of 388 questionnaires by Google Forms, from 9000 links randomly distributed between February and March 2016. The results showed the prominent dimensions of the cooperatives surveyed, quality, origin, simplicity and essence. In addition, there was a rise of the tradition dimension in the context of cooperatives, whose size was not used in the final scale of Kososki (2015). It was concluded that cooperatives have a strong influence on the lives of external and internal consumers, in reference to quality products and presence in the daily lives of people, at the regional levelhttps://periodicos.ufsm.br/rgc/article/view/28743consumer behaviorbrand authenticityagroindustrial cooperatives |
| spellingShingle | Ronaldo Jose Seramim Marcio Nakayama Miura The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná Revista de Gestão e Organizações Cooperativas consumer behavior brand authenticity agroindustrial cooperatives |
| title | The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná |
| title_full | The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná |
| title_fullStr | The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná |
| title_full_unstemmed | The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná |
| title_short | The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná |
| title_sort | authenticity of brand and the agroindustrial cooperatives of parana |
| topic | consumer behavior brand authenticity agroindustrial cooperatives |
| url | https://periodicos.ufsm.br/rgc/article/view/28743 |
| work_keys_str_mv | AT ronaldojoseseramim theauthenticityofbrandandtheagroindustrialcooperativesofparana AT marcionakayamamiura theauthenticityofbrandandtheagroindustrialcooperativesofparana AT ronaldojoseseramim authenticityofbrandandtheagroindustrialcooperativesofparana AT marcionakayamamiura authenticityofbrandandtheagroindustrialcooperativesofparana |