The influence of Umrah service operation on customer value, trust, and commitment

Umrah is one of the Muslim pilgrimage journeys to the holy city of Makkah. Many Umrah agents provide good services to attract customers. One of the crucial aspects for Umrah agents is service operation quality. The study aims to investigate the influence of service operations on the value, trust, an...

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Bibliographic Details
Main Authors: Aisyah Rahmawati, Sucherly, Asep Mulyana, Sutisna
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-08-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18588/IM_2023_03_Rahmawati.pdf