STUDI FAKTOR KANSEI PADA PRODUK BERBASIS KEARIFAN LOKAL (STUDI KASUS: BATIK MALANGAN)

One product that has a short life cycle is a fashion products where the consumer desires can influence the company's decision to develop the product. Batik is one of Indonesian local wisdom, which not all of batik in Indonesia has a high popularity, such as Batik Malangan. Kansei Engineering me...

Full description

Bibliographic Details
Main Authors: Dewi Hardininingtyas, Ishardita Pambudi Tama, Agustina Eunike, Debrina Puspita Andriani
Format: Article
Language:English
Published: University of Brawijaya 2016-12-01
Series:Journal of Engineering and Management in Industrial System
Subjects:
Online Access:https://jemis.ub.ac.id/index.php/jemis/article/view/232