STUDI FAKTOR KANSEI PADA PRODUK BERBASIS KEARIFAN LOKAL (STUDI KASUS: BATIK MALANGAN)
One product that has a short life cycle is a fashion products where the consumer desires can influence the company's decision to develop the product. Batik is one of Indonesian local wisdom, which not all of batik in Indonesia has a high popularity, such as Batik Malangan. Kansei Engineering me...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2016-12-01
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Series: | Journal of Engineering and Management in Industrial System |
Subjects: | |
Online Access: | https://jemis.ub.ac.id/index.php/jemis/article/view/232 |