Aktywność polskich przedsiębiorstw w kanałach mobilnym i społecznym – aspekt marketingowy
In the article authors present the current situation of Polish companies vs new important trends: mobile technology and social media. The study is becoming an incentive to a debate on the reasons which motivated contemporary marketers to use this solutions. This paper is part of a project funded by...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2015-01-01
|
| Series: | Ekonomiczne Problemy Usług |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/epu/pl/issue/48/article/1341/ |