Differences between webrooming and showrooming in terms of selected consumer perception factor
In order to find out whether customers perceive (any) differences between the types of shopping channels (webrooming or showrooming) when it comes to buying clothes and footwear (given the selected factors), the study used the theoretical framework of the Technology Acceptance Model, the theory of E...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2022-09-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1001 |