Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market
The utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation empl...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-12-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/13/1/4 |
| _version_ | 1797358872409669632 |
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| author | Katherine Mansilla-Obando Gonzalo Llanos Esteban Gómez-Sotta Paulo Buchuk Francisco Ortiz Mario Aguirre Fabian Ahumada |
| author_facet | Katherine Mansilla-Obando Gonzalo Llanos Esteban Gómez-Sotta Paulo Buchuk Francisco Ortiz Mario Aguirre Fabian Ahumada |
| author_sort | Katherine Mansilla-Obando |
| collection | DOAJ |
| description | The utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behavioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context. |
| first_indexed | 2024-03-08T15:07:32Z |
| format | Article |
| id | doaj.art-7fc1a91690c34860a4c9ac9ed7e8507b |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-08T15:07:32Z |
| publishDate | 2023-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-7fc1a91690c34860a4c9ac9ed7e8507b2024-01-10T14:56:33ZengMDPI AGFoods2304-81582023-12-01131410.3390/foods13010004Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging MarketKatherine Mansilla-Obando0Gonzalo Llanos1Esteban Gómez-Sotta2Paulo Buchuk3Francisco Ortiz4Mario Aguirre5Fabian Ahumada6Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileFaculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileThe utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behavioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context.https://www.mdpi.com/2304-8158/13/1/4consumerssustainable developmenteco-innovationfood industrytheory of planned behavior |
| spellingShingle | Katherine Mansilla-Obando Gonzalo Llanos Esteban Gómez-Sotta Paulo Buchuk Francisco Ortiz Mario Aguirre Fabian Ahumada Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market Foods consumers sustainable development eco-innovation food industry theory of planned behavior |
| title | Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market |
| title_full | Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market |
| title_fullStr | Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market |
| title_full_unstemmed | Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market |
| title_short | Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market |
| title_sort | eco innovation in the food industry exploring consumer motivations in an emerging market |
| topic | consumers sustainable development eco-innovation food industry theory of planned behavior |
| url | https://www.mdpi.com/2304-8158/13/1/4 |
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