Measuring the Spiritual Brand Attribute of Islamic Banks

Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main pur...

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Bibliographic Details
Main Authors: Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan
Format: Article
Language:English
Published: UUM PRESS 2019-12-01
Series:Journal of Business Management and Accounting
Subjects:
Online Access:https://e-journal.uum.edu.my/index.php/jbma/article/view/8723