Measuring the Spiritual Brand Attribute of Islamic Banks
Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main pur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM PRESS
2019-12-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8723 |
| _version_ | 1797627409477926912 |
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| author | Siti Ngayesah Ab Hamid Wan Jamaliah Wan Jusoh Suharni Maulan |
| author_facet | Siti Ngayesah Ab Hamid Wan Jamaliah Wan Jusoh Suharni Maulan |
| author_sort | Siti Ngayesah Ab Hamid |
| collection | DOAJ |
| description |
Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main purpose of this study is to develop a valid and reliable scale to measure the spiritual brand attribute of Islamic banks. Based on the result of the interviews and review of literature, 28 items were proposed and analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). A total of 14 items remain on the final scale classified in three dimensions which are beliefs, ethics, and corporate social responsibility (CSR). The new brand attribute scale is different from the existing scale as it focuses mainly on the spiritual and religious aspect incorporated into the Islamic banking brand.
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| first_indexed | 2024-03-11T10:23:44Z |
| format | Article |
| id | doaj.art-7fce1321d4964dbd8638eeb28d320a13 |
| institution | Directory Open Access Journal |
| issn | 2231-9298 2636-9249 |
| language | English |
| last_indexed | 2024-03-11T10:23:44Z |
| publishDate | 2019-12-01 |
| publisher | UUM PRESS |
| record_format | Article |
| series | Journal of Business Management and Accounting |
| spelling | doaj.art-7fce1321d4964dbd8638eeb28d320a132023-11-16T02:40:54ZengUUM PRESSJournal of Business Management and Accounting2231-92982636-92492019-12-019210.32890/jbma2019.9.2.8723Measuring the Spiritual Brand Attribute of Islamic BanksSiti Ngayesah Ab Hamid0Wan Jamaliah Wan Jusoh1Suharni Maulan2Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi, Selangor, MalaysiaFaculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi, Selangor, MalaysiaKulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main purpose of this study is to develop a valid and reliable scale to measure the spiritual brand attribute of Islamic banks. Based on the result of the interviews and review of literature, 28 items were proposed and analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). A total of 14 items remain on the final scale classified in three dimensions which are beliefs, ethics, and corporate social responsibility (CSR). The new brand attribute scale is different from the existing scale as it focuses mainly on the spiritual and religious aspect incorporated into the Islamic banking brand. https://e-journal.uum.edu.my/index.php/jbma/article/view/8723Brand attributespiritualIslamic bankIslamic brand |
| spellingShingle | Siti Ngayesah Ab Hamid Wan Jamaliah Wan Jusoh Suharni Maulan Measuring the Spiritual Brand Attribute of Islamic Banks Journal of Business Management and Accounting Brand attribute spiritual Islamic bank Islamic brand |
| title | Measuring the Spiritual Brand Attribute of Islamic Banks |
| title_full | Measuring the Spiritual Brand Attribute of Islamic Banks |
| title_fullStr | Measuring the Spiritual Brand Attribute of Islamic Banks |
| title_full_unstemmed | Measuring the Spiritual Brand Attribute of Islamic Banks |
| title_short | Measuring the Spiritual Brand Attribute of Islamic Banks |
| title_sort | measuring the spiritual brand attribute of islamic banks |
| topic | Brand attribute spiritual Islamic bank Islamic brand |
| url | https://e-journal.uum.edu.my/index.php/jbma/article/view/8723 |
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