Data Governance Issues in Digital Marketing: A Marketer’s Perspective
To perform under the conditions of digitalization, marketers need understandable, accurate, complete, trustworthy, secure, and discoverable data. In this respect, data governance is a solution approach to greater data literacy, data intelligence and data management. This research aims to explore the...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2022-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | https://marketing.expertjournals.com/23446773-1011/ |