BUILDING BRANDING BASED ON CONSUMER RESEARCH
This article is dedicated to the modern branding,which builds brand management in close relation to current customer behavior trends on the market. The subject is relevant, since the practice shows that only adequate brand management can lead to the increase of companies’ brand capital, their dev...
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| Format: | Article |
| Language: | English |
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Academy of the Economic Studies of Moldova
2017-06-01
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| Series: | Economica |
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| Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/271/Belostecinic_Igor_ec_2017_1.pdf?sequence=1&isAllowed=y |