INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a...
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| Format: | Article |
| Language: | Russian |
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Real Economics Publishing House
2019-05-01
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| Series: | Стратегические решения и риск-менеджмент |
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| Online Access: | https://www.jsdrm.ru/jour/article/view/819 |