Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz

Nowadays, buying behavior and consumers’ communication behavior have been influencedby social networks. Consumers will be motivated to use information regarding goods orservices purchase and their buying behavior will be shaped. Such networks lead to theformation of virtual communities that move gro...

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Bibliographic Details
Main Authors: Bahram Ranjbarian, Edris Mahmoudi, Furooz Jafaryzadeh, Mohsen Hooshmand
Format: Article
Language:fas
Published: University of Isfahan 2013-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=453&slc_lang=en&sid=1&ftxt=1