Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz
Nowadays, buying behavior and consumers’ communication behavior have been influencedby social networks. Consumers will be motivated to use information regarding goods orservices purchase and their buying behavior will be shaped. Such networks lead to theformation of virtual communities that move gro...
Main Authors: | , , , |
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Format: | Article |
Language: | fas |
Published: |
University of Isfahan
2013-01-01
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Series: | تحقیقات بازار یابی نوین |
Subjects: | |
Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=453&slc_lang=en&sid=1&ftxt=1 |