Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles

The effect of choice bracketing — the consideration of repeated decisions as a set versus in isolation — has important implications for products that are inherently time-sensitive and entail varying levels of risk, including retirement accounts, insurance purchases, and lottery preferences. We show...

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Bibliographic Details
Main Authors: Elizabeth C. Webb, Suzanne B. Shu
Format: Article
Language:English
Published: Cambridge University Press 2017-07-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500006252/type/journal_article