Investigating the effect of market entry and strategic direction on firm's financial performance

The company's business strategy reflects how the company is competitive in the company's selected market. Many companies are trying to gain competitive advantage by developing appropriate competitive strategies and, by increasing the competitiveness of their products, provide the basis for...

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Bibliographic Details
Main Authors: Zohreh Aref Manesh, Habib Ansari Samani, Saeed Zarei Al-Wandi
Format: Article
Language:fas
Published: Yazd University 2020-08-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_1945_c0b6d3b81d072b24cbdc2a95bb0330fe.pdf