Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)
How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe generally has an aversion to innovation. Therefore it is not really possible to get valid innovation evaluations from typical consumers. Only when we feel secure and h...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-11-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-2/gfkmir-2015-0016/gfkmir-2015-0016.xml?format=INT |