Low frequency signals and the strategy of customer retention Las señales de baja frecuencia y la estrategia de retención de clientes Sinais de baixa frequência e a estratégia de retenção de clientes

Low frequency signals and the strategy of customer retention Las señales de baja frecuencia y la estrategia de retención de clientes Sinais de baixa frequência e a estratégia de retenção de clientes

Research results are reported about monitoring various internal company variables, such as Customer Service and Quality Control as related to the strategy for retaining customers. The purpose was to evaluate the ability to identify situations where customers leave during turbulent business environme...

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Bibliographic Details
Main Authors: Jessé Alves Amâncio, Carlos Alberto Gonçalves, Márcio Augusto Gonçalves, Christiane Antunes Cury da Silveira, Pedro Coelho Siqueira
Format: Article
Language:Portuguese
Published: Emerald Publishing 2010-03-01
Series:REGE Revista de Gestão
Subjects:
Sinais de Baixa Frequência
Estratégia
Monitoramento de Clientes
Retenção de Clientes
Fidelização de Clientes
Online Access:http://www.revistas.usp.br/rege/article/view/36694

Internet

http://www.revistas.usp.br/rege/article/view/36694

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