Low frequency signals and the strategy of customer retention Las señales de baja frecuencia y la estrategia de retención de clientes Sinais de baixa frequência e a estratégia de retenção de clientes
Research results are reported about monitoring various internal company variables, such as Customer Service and Quality Control as related to the strategy for retaining customers. The purpose was to evaluate the ability to identify situations where customers leave during turbulent business environme...
Main Authors: | Jessé Alves Amâncio, Carlos Alberto Gonçalves, Márcio Augusto Gonçalves, Christiane Antunes Cury da Silveira, Pedro Coelho Siqueira |
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Format: | Article |
Language: | Portuguese |
Published: |
Emerald Publishing
2010-03-01
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Series: | REGE Revista de Gestão |
Subjects: | |
Online Access: | http://www.revistas.usp.br/rege/article/view/36694 |
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