NOVELTY SEEKING TO PREDICT BEHAVIOR INTENTION IN RURAL DESTINATION
Tourists’ perceptions of the destination image, novelty-seeking, tourist satisfaction, and behavior intention are vital for a successful destination marketing. The literature on travel and tourism reveals an abundance of studies on destination image, tourist satisfaction, and behavior intention even...
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| Format: | Article |
| Language: | English |
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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2020-11-01
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| Series: | Jurnal Bisnis dan Manajemen |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/4067 |