Market segmentation to reflect the school's “green” context and increase the impact of environmental education
Abstract Collaboration between the fields of biodiversity conservation and social marketing is growing to promote environmental awareness and induce behavioral changes. In order to assess the significance of employing market segmentation, we conducted an analysis focused on identifying the “green” c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Conservation Science and Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/csp2.13068 |