ADVERTISEMENT AS A MANIPULATION TEXT: GRAPHIC CODE OF WORD PLAY

The article deals with the study of the mechanisms of speech manipulation typical of advertising discourse. The methods of graphic game in outdoor advertising are analyzed from the position of implementing the influencing potential. Advertising, being an integral part of a person's life at pres...

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Bibliographic Details
Format: Article
Language:Russian
Published: Ural State Pedagogical University 2017-02-01
Series:Филологический класс
Subjects:
Online Access:https://filclass.ru/en/archive/2017/50/advertisement-as-a-manipulation-text-graphic-code-of-word-play