The effect of creating curiosity theory (information gap) in teaser advertising campaigns on recipient behavior
Advertisers use teaser ads to introduce a new product or to attract attention to an upcoming ad campaign for an existing product. The teaser campaign operates on the simple premise of the need to capture attention before the brand's story can be told. It persuades the recipient audience to crea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2022-07-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_139004_fecb0eb360c8fb08cfcf84d8a2e0debb.pdf |