Comparing the motivational underpinnings of sustainable consumption across contexts using a scenario-based approach

A sample of tourists (N = 780) responded to a survey addressing purchasing intentions and consumption motives in relation to buying sustainable groceries at a local food market. These intentions and motives were contrasted for two consumption contexts: on vacation vs. at home. An initial analysis of...

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Bibliographic Details
Main Authors: Rouven Doran, Simen Bø, Daniel Hanss
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.854093/full