The impact of e-retailer personality and website quality on online impulse buying
The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an e...
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| Format: | Article |
| Language: | English |
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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2021-08-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1400 |