The impact of changes in the marketing era through digital marketing on purchase decisions

In online shopping, it is currently an alternative place for shopping where this method is starting to be widely used by consumers. Various online shopping applications have sprung up, but several factors that influence consumer shopping decisions of course vary. In this study, researchers...

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Bibliographic Details
Main Authors: Dede Suleman, Sri Rusiyat, Sabil Sabil, Lukman Hakim, Joko Ariawan, Wiwin Wianti, Eulin Karlina
Format: Article
Language:English
Published: Growing Science 2022-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol6/ijdns_2022_30.pdf