Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers

This research aims to identify effective strategies for reducing carbon emissions in online shopping by examining the perspectives of Thai consumers and utilizing sociodemographic data to anticipate their choices for carbon mitigation. The study encompasses eco-logistics, last-mile innovations, and...

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Bibliographic Details
Main Author: Ut-Tha Veenarat
Format: Article
Language:English
Published: Sciendo 2023-12-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.2478/mmcks-2023-0028