The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance – Brand Loyalty
The purpose of this study is to determine whether brand performance has mediating effect on the relationship between confusion - brand loyalty and between uncertainty avoidance – brand loyalty or not. The proposed model was tested on 437 participants. As a result of the analysis, it was revealed tha...
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| Format: | Article |
| Language: | English |
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Dokuz Eylül University
2019-12-01
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| Series: | İzmir İktisat Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/912303 |