The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media i...

Full description

Bibliographic Details
Main Authors: Beni Ismarizal, Ahmad Hudaiby Galih Kusumah
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-06-01
Series:Journal of Consumer Sciences
Subjects:
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/46242