The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements
Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media i...
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2023-06-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/46242 |
| _version_ | 1797669042411012096 |
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| author | Beni Ismarizal Ahmad Hudaiby Galih Kusumah |
| author_facet | Beni Ismarizal Ahmad Hudaiby Galih Kusumah |
| author_sort | Beni Ismarizal |
| collection | DOAJ |
| description |
Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.
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| first_indexed | 2024-03-11T20:38:26Z |
| format | Article |
| id | doaj.art-808abadd3d5c4cb69d9176a58a8843de |
| institution | Directory Open Access Journal |
| issn | 2460-8963 |
| language | English |
| last_indexed | 2024-03-11T20:38:26Z |
| publishDate | 2023-06-01 |
| publisher | Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University |
| record_format | Article |
| series | Journal of Consumer Sciences |
| spelling | doaj.art-808abadd3d5c4cb69d9176a58a8843de2023-10-02T04:32:21ZengDepartment of Family and Consumer Sciences, Faculty of Human Ecology, IPB UniversityJournal of Consumer Sciences2460-89632023-06-018210.29244/jcs.8.2.124-13746242The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction ElementsBeni Ismarizal0Ahmad Hudaiby Galih Kusumah1Master of Tourism, Indonesia University of Education, Bandung, Indonesia, Master of Tourism Program, Indonesia University of Education, Bandung, Indonesia Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions. https://journal.ipb.ac.id/index.php/jcs/article/view/46242decision-makinginstagramsocial media |
| spellingShingle | Beni Ismarizal Ahmad Hudaiby Galih Kusumah The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Journal of Consumer Sciences decision-making social media |
| title | The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements |
| title_full | The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements |
| title_fullStr | The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements |
| title_full_unstemmed | The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements |
| title_short | The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements |
| title_sort | instagram effect on tourist destination choices unveiling key attraction elements |
| topic | decision-making social media |
| url | https://journal.ipb.ac.id/index.php/jcs/article/view/46242 |
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