The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements

The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media i...

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Bibliographic Details
Main Authors: Beni Ismarizal, Ahmad Hudaiby Galih Kusumah
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-06-01
Series:Journal of Consumer Sciences
Subjects:
decision-making
instagram
social media
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/46242

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