Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands

Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands

Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefit...

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Bibliographic Details
Main Authors: Rohanna Rajan, Shahira Shahina Mobil, Jati Kasuma, Mohd Amirul Adenan, Norazimah Mejri
Format: Article
Language:English
Published: UiTM Press 2019-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
luxury brand
women
makeup
perceived quality
self-esteem
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/14318

Internet

https://myjms.mohe.gov.my/index.php/JIBE/article/view/14318

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