Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands
Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefit...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2019-12-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/14318 |
| _version_ | 1797447656974319616 |
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| author | Rohanna Rajan Shahira Shahina Mobil Jati Kasuma Mohd Amirul Adenan Norazimah Mejri |
| author_facet | Rohanna Rajan Shahira Shahina Mobil Jati Kasuma Mohd Amirul Adenan Norazimah Mejri |
| author_sort | Rohanna Rajan |
| collection | DOAJ |
| description | Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed. |
| first_indexed | 2024-03-09T13:59:04Z |
| format | Article |
| id | doaj.art-808dae6d21944b28b7d2ce29719b26b2 |
| institution | Directory Open Access Journal |
| issn | 2550-1429 |
| language | English |
| last_indexed | 2024-03-09T13:59:04Z |
| publishDate | 2019-12-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj.art-808dae6d21944b28b7d2ce29719b26b22023-11-30T11:35:34ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292019-12-0142737910.24191/jibe.v4i2.14318Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup BrandsRohanna Rajan0Shahira Shahina Mobil1Jati Kasuma2Mohd Amirul Adenan3Norazimah Mejri4Postgraduate, Faculty of Business and Management, Universiti Teknologi MARA SarawakAlumni, Faculty of Business and Management, Universiti Teknologi MARA SarawakFaculty of Business and Management, Universiti Teknologi MARA SarawakAlumni, Faculty of Business and Management, Universiti Teknologi MARA SarawakPostgraduate, Faculty of Business and Management, Universiti Teknologi MARA SarawakLuxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed.https://myjms.mohe.gov.my/index.php/JIBE/article/view/14318luxury brandwomenmakeupperceived qualityself-esteem |
| spellingShingle | Rohanna Rajan Shahira Shahina Mobil Jati Kasuma Mohd Amirul Adenan Norazimah Mejri Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands Journal of International Business, Economics and Entrepreneurship luxury brand women makeup perceived quality self-esteem |
| title | Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands |
| title_full | Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands |
| title_fullStr | Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands |
| title_full_unstemmed | Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands |
| title_short | Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brands |
| title_sort | influence of perceived quality and self esteem on women s purchase intention luxury makeup brands |
| topic | luxury brand women makeup perceived quality self-esteem |
| url | https://myjms.mohe.gov.my/index.php/JIBE/article/view/14318 |
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