Blogging and the eCommunication paradigms: 10 principles of the new media scenario

The digital age arrives with a set of big communication challenges for traditional mainstream media: new relations with audiences (Interactivity), new languages (Multimedia) and a new grammar (Hypertext). But this media revolution not only changes the communication landscape for the usual players, m...

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Bibliographic Details
Main Author: Jose Luis Orihuela
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2012-12-01
Series:Comunicação e Sociedade
Online Access:https://revistacomsoc.pt/article/view/1243