The Conception of Consumer Perceived Risk towards Online Purchases of Apparel and an Idiosyncratic Scrutiny of Perceived Social Risk: A Review of Literature
A review of literature can be an explanatory, critical, and useful synthesis of a specific topic. The aim of this paper is to provide an overview of existing knowledge on the concept of perceived risk as well as perceived social risk. It is widely known in the related literature that consumer'...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/4756 |