The Influence of Satisfaction and Trust on Online Purchase Decision
The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non p...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN
2017-07-01
|
| Series: | Jurnal Akuntansi, Manajemen dan Ekonomi |
| Online Access: | http://jos.unsoed.ac.id/index.php/jame/article/view/974 |