The Influence of Satisfaction and Trust on Online Purchase Decision

The Influence of Satisfaction and Trust on Online Purchase Decision

The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non p...

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Bibliographic Details
Main Authors: Muslikh Muslikh, Zainal Zainal, Rini Hidayati
Format: Article
Language:English
Published: FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2017-07-01
Series:Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:http://jos.unsoed.ac.id/index.php/jame/article/view/974

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