Corporate Image of Banks: Comparative Study in Bulgaria and Romania
Topics related to corporate brand image and the way customers perceive the brands are widely spread and gain a lot of attention among academics and practitioners as well. All specialists, who are engaged in the area of communication process and who convey messages to the target audiences, often ask...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2018-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_86.pdf |