How do risks and benefits affect user’ privacy decisions? An event-related potential study on privacy calculus process
PurposeThe purpose of this study is to examine how risks and benefits affect users’ privacy-related decision-making processes.Design/methods/approachThis study collected and analyzed the neural activity processes of users’ privacy-related decisions when faced with personalized services with differen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-02-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1052782/full |