FUNCTIONAL MODEL OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF INNOVATIVE POTENTIAL OF AIRLINE COMPANIES ON THE BASIS OF MARKETING CONCEPT
The article is devoted to the improvement of management of the development of the innovation potential of airlines, which ensures their competitiveness in the global market. The solution to the problems caused by the need to update systems and processes in response to rapid changes in market condit...
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Format: | Article |
Language: | English |
Published: |
Izdevnieciba “Baltija Publishing”
2023-12-01
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Series: | Green, Blue and Digital Economy Journal |
Subjects: | |
Online Access: | http://baltijapublishing.lv/index.php/gbdej/article/view/2235 |