Can Design Thinking Enhance Experiential Heritage Tourism in Pakistan?
The purpose of this conceptual paper is to explore prospects for the growth of experiential heritage tourism in Pakistan. This conceptual study is motivated by the recent focus towards tourism as an economic savior; depending upon experiential values for domestic and foreign travelers in Pakistan. T...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
National University of Sciences and Technology, Islamabad
2019-11-01
|
Series: | NUST Business Review |
Subjects: | |
Online Access: | https://nbr.nust.edu.pk/index.php/nbr/article/view/7 |