Attracting, Maintaining and Expanding the Customers – Fundamental Purpose of Goodwill
This article is intended to be an analysis, in terms of theory, jurisprudence and norms, of the essence and contents of interdependent concepts of “customers” and “goodwill”. The approach is dictated, on the one hand, by the modernity, interest and complexity of the issues in question, considering t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2010-06-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/582/528 |