The brand identity of Gramado, Brazil, that generates the image of a "tourism destination model" and the brand relationships with internal stakeholders
This research aims to describe the components of Gramado/Brazil brand identity that generate its "tourist destination model" image, and to verify if there are strong relationships between the brand and the internal stakeholders of this destination. The main theory used in this study is the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2017-01-01
|
| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/1142 |