How does geographical branding improve the efficiency of the apple supply chain?
Brands are among the most valuable assets of agricultural businesses. Geographical branding can play a fundamental role in national and international markets by creating a competitive identity. On the other hand, orchard owners in a certain geographical region can understand the status of a product’...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-06-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1410737/full |