A Morpho-Syntactic Analysis of Gender-Fair Language in Advertisements of Cosmetic Products in Ghana

Gender-fair language challenges and dismantles prevailing societal gender preconceptions. Cosmetic advertisements have been criticized for unfair language choices that perpetuate gender stereotypes. This study is a morphosyntactic examination of gender-fair language in cosmetic advertisements. The s...

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Bibliographic Details
Main Authors: Esther Serwaah Afreh, Obed Atta-Asamoah
Format: Article
Language:English
Published: Noyam Journals 2023-11-01
Series:E-Journal of Humanities, Arts and Social Sciences
Subjects:
Online Access:https://noyam.org/wp-content/uploads/2023/11/EHASS20234117.pdf