Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam
This study examines the role of influencer marketing for banks in Vietnam with the objective of reaching to the demographic of young customers between the ages of 18 and 35. A quantitative methodology was utilized in this study, which involved the distribution of an online survey to a total of 732 y...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
LLC "CPC "Business Perspectives"
2024-02-01
|
| Σειρά: | Innovative Marketing |
| Θέματα: | |
| Διαθέσιμο Online: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19668/IM_2024_01_Sang.pdf |