Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis

The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication...

Full description

Bibliographic Details
Main Authors: Han Xu, Jon C. Lovett, Rob Law
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/3/3/35