Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis
The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication...
Main Authors: | Han Xu, Jon C. Lovett, Rob Law |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-06-01
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Series: | Tourism and Hospitality |
Subjects: | |
Online Access: | https://www.mdpi.com/2673-5768/3/3/35 |
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