KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES
Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business. For the provision of effective man...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peytchinski Publishing
2017-02-01
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| Series: | Journal of IMAB |
| Subjects: | |
| Online Access: | https://www.journal-imab-bg.org/issues-2017/issue1/JofIMAB-2017-23-1p1451-1452.pdf |