KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES
Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business. For the provision of effective man...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Peytchinski Publishing
2017-02-01
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| Series: | Journal of IMAB |
| Subjects: | |
| Online Access: | https://www.journal-imab-bg.org/issues-2017/issue1/JofIMAB-2017-23-1p1451-1452.pdf |
| _version_ | 1818144999122927616 |
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| author | Ivan Doshkov Mariela Deliverska |
| author_facet | Ivan Doshkov Mariela Deliverska |
| author_sort | Ivan Doshkov |
| collection | DOAJ |
| description | Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business.
For the provision of effective management, a thorough economic analysis of the healthcare activities is necessary. With view to optimization of the results, economic evaluation at different levels needs to be made, including systematic consideration of the factors, which influence the decision for directing the resources to a given alternative use at the expense of other use.
The management of a healthcare enterprise is successful, only if the management of its individual units is successful and if they work in line with one another for the achievement of the common targets of the organization. |
| first_indexed | 2024-12-11T11:56:29Z |
| format | Article |
| id | doaj.art-80faee2136a3491f8e18aa74bd64a395 |
| institution | Directory Open Access Journal |
| issn | 1312-773X |
| language | English |
| last_indexed | 2024-12-11T11:56:29Z |
| publishDate | 2017-02-01 |
| publisher | Peytchinski Publishing |
| record_format | Article |
| series | Journal of IMAB |
| spelling | doaj.art-80faee2136a3491f8e18aa74bd64a3952022-12-22T01:08:12ZengPeytchinski PublishingJournal of IMAB1312-773X2017-02-012311451145210.5272/jimab.2017231.1451KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIESIvan Doshkov0Mariela Deliverska1Department of health policy and management, Faculty of Public Health, Medical University - Sofia, Bulgaria Department of Medical Ethics and Law , Faculty of Public Health, Medical University - Sofia, Bulgaria.Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business. For the provision of effective management, a thorough economic analysis of the healthcare activities is necessary. With view to optimization of the results, economic evaluation at different levels needs to be made, including systematic consideration of the factors, which influence the decision for directing the resources to a given alternative use at the expense of other use. The management of a healthcare enterprise is successful, only if the management of its individual units is successful and if they work in line with one another for the achievement of the common targets of the organization.https://www.journal-imab-bg.org/issues-2017/issue1/JofIMAB-2017-23-1p1451-1452.pdfMedical servicesmanagementhealthcare |
| spellingShingle | Ivan Doshkov Mariela Deliverska KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES Journal of IMAB Medical services management healthcare |
| title | KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES |
| title_full | KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES |
| title_fullStr | KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES |
| title_full_unstemmed | KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES |
| title_short | KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES |
| title_sort | key factors in the management of horizontally integrated structure of medical services companies |
| topic | Medical services management healthcare |
| url | https://www.journal-imab-bg.org/issues-2017/issue1/JofIMAB-2017-23-1p1451-1452.pdf |
| work_keys_str_mv | AT ivandoshkov keyfactorsinthemanagementofhorizontallyintegratedstructureofmedicalservicescompanies AT marieladeliverska keyfactorsinthemanagementofhorizontallyintegratedstructureofmedicalservicescompanies |