Pengaruh terpaan iklan televisi dan persepsi merek terhadap minat beli (Studi pada produk Blackberry di kalangan mahasiswa FE Universitas Islam Lamongan)
The purpose of this study is to describe and analyze the positive and significant influence between the exposure of television advertising Blackberry products and brand perception of Blackberry products on the interest of buying Blackberry products on FE Students of Islamic University of Lamongan. T...
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| Format: | Article |
| Language: | Indonesian |
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Universitas PGRI Madiun
2017-08-01
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| Series: | EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya |
| Subjects: | |
| Online Access: | http://e-journal.unipma.ac.id/index.php/equilibrium/article/view/1539 |